---
title: Is Your Agency Your Most Important Client?
description: Winmo CEO Dave Currie sat down with Agency Management Institute's Drew McLellan to discuss the agency landscape in a podcast that's full of informative nuggets.
---

[Winmo Blog](https://marketing.winmo.com)

# [Is Your Agency Your Most Important Client?](https://marketing.winmo.com/agency-management-institute-dave-currie)

 Written by [Duncan Connor](https://marketing.winmo.com/author/duncan-connor) | Jun 1, 2017 12:51:20 PM

Last month our CEO Dave Currie sat down with Agency Management Institute's Drew McLellan to discuss the agency landscape and how it's changing. Getting a new business development strategy right is one of those perennial problems agencies have -- they're so focused on doing work for their clients that they forget to spend some time getting new business into the pipeline.

> ***"I haven't seen a successful agency that doesn't treat itself as its most important client."* [\[Tweet this!\]](http://ctt.ec/c4X8R)**

Clients may come and go, but successful agencies share a common attribute. They consistently look for clients that can commit to larger retainers, more visible creative, or can enhance the appeal of the agency portfolio and attract other high-quality clients. 

To listen to the full podcast go to the **[Agency Management Institute](https://agencymanagementinstitute.com/dave-currie/) **and find insight into:

- Why agencies need a better (or any) business development plan
- What agencies can learn and act on from the WinmoEdge CMO Lifecycle Report
- How project-based work is great for agencies, and how to win big projects
- How to grow by adding to your portfolio and by organic account growth
- Why you should focus on your top 25-30 prospects

[View full post](https://marketing.winmo.com/agency-management-institute-dave-currie)

```json
{
  "@context" : "http://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Duncan Connor"
  },
  "dateModified" : "2017-06-01T13:06:43.459Z",
  "datePublished" : "2017-06-01T12:51:20Z",
  "headline" : "Is Your Agency Your Most Important Client?",
  "image" : {
    "@type" : "ImageObject",
    "height" : 234,
    "url" : "https://cdn2.hubspot.net/hubfs/1563484/BLOG_Headers/2017Winmo/Build%20a%20Better%20Agency%20Podcast%20Drew%20McLellan%20Agency%20Management%20Institute.jpg",
    "width" : 795
  },
  "mainEntityOfPage" : "https://marketing.winmo.com/agency-management-institute-dave-currie",
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "height" : 60,
      "url" : "/hs/hsstatic/content_shared_assets/static-1.4092/img/default-amp-logo.png",
      "width" : 60
    },
    "name" : "Blog"
  }
}
```