---
title: Winmo Blog | Dan Mottern
description: Dan is VP Sales, Ad Technology Group at List Partners Inc.
---

800-761-1265 [hello@winmo.com](mailto:hello@winmo.com)

- [Login](https://launch.thelistonline.com/login)
- [Contact Us](https://www.winmo.com/contact)

[![1- Primary Winmo (2)](https://marketing.winmo.com/hs-fs/hubfs/1-%20Primary%20Winmo%20(2).png?width=524&name=1-%20Primary%20Winmo%20(2).png)](http://www.winmo.com/)

- [Features](http://www.winmo.com/features/) 
    - [Targeted Search](http://www.winmo.com/features/targeted-search/)
    - [Social Sales Intelligence](http://www.winmo.com/features/social-sales-intelligence/)
    - [Forecasted Leads](http://www.winmo.com/features/forecasted-leads/)
    - [Integrated Solutions](http://www.winmo.com/features/integrated-solutions/)
    - [Alerts & Reccomendations](http://www.winmo.com/features/alerts-and-recommendations/)
- [Who Uses Us](http://www.winmo.com/who-uses-us/agency-new-business/#) 
    - [Agency New Business](http://www.winmo.com/who-uses-us/agency-new-business/)
    - [Media Sales](http://www.winmo.com/who-uses-us/media-sales/)
    - [Marketing Tech](http://www.winmo.com/who-uses-us/marketing-tech/)
    - [Sponsorship](http://www.winmo.com/who-uses-us/sponsorship/)
- [Resources](http://www.winmo.com/who-uses-us/agency-new-business/#) 
    - [Blog](http://www.winmo.com/blog/)
    - [Webinars](http://www.winmo.com/webinars/)
    - [Videos](http://www.winmo.com/videos/)
    - [Infographics](http://www.winmo.com/infographics/)
    - [eBooks](http://www.winmo.com/ebooks/)
- [Request Trial](http://www.winmo.com/request-trial/)
- [Pricing](http://www.winmo.com/pricing/)

# Blog

- [Agency New Business (120)](https://marketing.winmo.com/topic/agency-new-business)
- [Business Development (28)](https://marketing.winmo.com/topic/business-development)
- [Digital Advertising (9)](https://marketing.winmo.com/topic/digital-advertising)
- [Marketing (56)](https://marketing.winmo.com/topic/marketing)
- [Marketing Tech (30)](https://marketing.winmo.com/topic/marketing-tech)
- [Media Sales (109)](https://marketing.winmo.com/topic/media-sales)

## Dan Mottern

![](https://marketing.winmo.com/hubfs/Headshots/DanMottern.jpg)

Dan is VP Sales, Ad Technology Group at List Partners Inc.

Find me on:

<https://www.linkedin.com/in/dan-mottern-251b9711> <https://www.twitter.com/motterndan>

### Recent Posts

[![](https://marketing.winmo.com/hubfs/BLOG_Headers/Winmo/Asking_the_right_questions..._1-1.png)](https://marketing.winmo.com/what-brands-look-for-in-martech-partners)

## [What Today's Brands Look for in Martech Partners](https://marketing.winmo.com/what-brands-look-for-in-martech-partners)

 by [Dan Mottern](https://marketing.winmo.com/author/dan-mottern) | July 19, 2016

There is no shortage of players in the martech universe these days. Have you seen the latest [Lumascape](http://www.lumapartners.com/lumascapes/marketing-technology-lumascape/)? I work with adtech and martech vendors all day everyday, and could probably become fluent in Mandarin before understanding what all of these companies claim to do.

- [Facebook](https://www.facebook.com/winmorebiz)
- [Twitter](https://twitter.com/winmo)
- [LinkedIn](https://www.linkedin.com/company/winmo-sales-intelligence)
- [TikTok](https://www.tiktok.com/@winmonews)

Copyright © 2025 Winmo LLC. [Privacy Policy](http://www.winmo.com/privacy-policy/).

![](https://googleads.g.doubleclick.net/pagead/viewthroughconversion/946179475/?guid=ON&script=0)