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Marketing and B2B Sales professionals depend on information (data). They use it to approach and engage the decision makers and other individuals who influence purchase decisions inside corporations they believe their company could potentially do business with. 

Writing a great cold call email for sales prospecting is a hard craft to master. And like any craft, if you look at the results you're getting, think about how to improve and then hone your skills, you'll get better. Prospecting outreach that fills your pipeline doesn't happen by accident, but with...