---
title: How Agencies and Media Sellers Can Spot New Business Opportunities
description: In this webinar Betsi Nelson discusses Winmo's CMO Tenure Report and talks about how media sellers and agencies can predict CMO and AOR changes.
image: https://marketing.winmo.com/hubfs/BLOG_Headers/2017Winmo/CMO%20Tenure%20Report%20Analysis.jpg
---

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# How Agencies and Media Sellers Can Spot New Business Opportunities

![CMO Tenure Report Analysis.jpg](https://marketing.winmo.com/hs-fs/hubfs/BLOG_Headers/2017Winmo/CMO%20Tenure%20Report%20Analysis.jpg?width=795&height=235&name=CMO%20Tenure%20Report%20Analysis.jpg)We've said it before, and we'll keep saying it: CMO turnover is the strongest signal that changes between a brand and its agencies are coming. It might not be true immediately, and it might not be true in all cases, but most of the time, when a brand's CMO changes, its agency relationships will follow.

Winmo**Edge**'s Betsi Nelson compiled a report on the average tenures of more than 1,400 CMOs going back over a decade. In this webinar she discusses her findings and talks about how media sellers and agency new business directors can identify and predict when changes might happen in their target verticals.

**[Download the WinmoEdge CMO Tenure Report](https://marketing.winmo.com/cmo-lifecycle-report?utm_campaign=cmoreport&utm_medium=blog&utm_source=webinarblog&utm_name=link)**

 

 

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#### Written by: Betsi Nelson

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