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Prospecting with traditional sales strategies and tactics, such as cold-calling, seems to be less and less effective. You may even have heard that social selling is the wave of the future, and if you're not omnipresent on social media, you're losing millions of dollars in potential sales. 

If you wonder what you’re going to watch on Sunday nights when Game of Thrones ends, HBO is hoping to tempt you with its beautiful, artificial intelligence-filled rendering of the old west. Westworld is based on the book and movie of the same name, and lands somewhere between Deadwood, Jurassic...

 The Departed, Martin Scorsese’s all-star Academy Award-winning movie—that does for Boston what Goodfellas did for New York—is about to turn 10 years old. But what does the brutal cops-and-robbers movie have to do with your sales team? 

Ah, September. The beginning of fall marks the start of the final push to the sales goal line, and the return of football and TV shows. But for those in the sponsorships and media markets, it means looking at the calendar for early 2017, and there were good reasons some companies got hotter than...

According to HubSpot’s Agency Pricing and Financials Report, only one in three agencies has a dedicated business development professional on staff. We assume someone must be trying to generate new business for that other 66 percent, and we have some horror stories that tell us agency new business...

The recent HubSpot Partner Report on Agency Pricing and Financials revealed some startling statistics. With the average agency/brand relationship hovering around the 3-year mark, you might think agencies would spend more time trying to grow the size of each account. You'd be wrong. 

Email is dead. At least once a week there’s some blog or chatter about the impending death of email. In fact, I just finished re-reading an article from Fast Company entitled Email Is Dead…from 2007.

Influencer marketing is relationship building. It’s most easily seen when a company partners with an individual to leverage the individual’s audience to grow the company’s audience. Today, it’s common to come across influencers on social media platforms, marketing brands to their followers.

The Mirren Summit on Media Innovation is almost here, and I'm looking forward to seeing many of our customers in New York next week.

Most months, we give you a glimpse of what the most-searched brands, parent companies or agencies have been in our sales intelligence platforms. Those snapshots are good, but what if you want to know what’s been hot over a longer period?

 Unless there's something going on behind the scenes with Green Giant and Electrolux’s media accounts, the summer’s agency shuffles are just about done. So here's our a rundown of some of the biggest agency moves between Memorial Day and Labor Day, courtesy of DailyVista, but which were more...

 At Winmo we continuously track trending job titles as a barometer for what skills have a growing value across the advertising and marketing industry. In the last few years, one stands out more than any other: data scientist.

Get ahead of the competition next year by building strategic partnerships in Q3 and Q4 with these media-focused events. If you find yourself with some budget left to spend before the end of the year, consider hitting these fall conferences.

Agency Search Consultants, also known as Agency Optimization Consultants or Agency Relationship Management Consultants have for many years been recognized as a cornerstone of the advertising and marketing industry. 

Marketing is about persuasive storytelling, and the most important story a brand tells is the one it believes about itself. While many agencies have persuaded themselves that they're full service, just because they say it doesn't necessarily make it so.

The complete list of Ad Age Small Agency Award winners across the competition's 16 categories.

Looking for Award Winning Small Agencies in North America and globally?

Ad Age Small Agency Awards salutes outstanding independent shops with 150 or fewer employees. Congratulations to all of this year’s...