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Winmo users leverage demographic data to expose new prospects & growth opportunities.
All advertisers are not created equal. Some brands appeal more strongly to Hispanics, or Millennials, others skew male, trend affluent, or any combination of the above. And now, Winmo users can discover advertisers’ unique audience compositions, thanks to a Beta partnership with StatSocial, which analyzes the social footprint of thousands of brands to capture the essence of their demography.
Following the Beta introduction of social audience intelligence on 2,500 brand and company profiles in Winmo, sales professionals can find insights across select StatSocial segments like:
- Gender
- Household Income
- Cities
- Age
- Ethnicity
- Personality Insights by IBM Watson
Example of StatSocial integration on Acura brand profile:
For maximum prospecting value, sales and new business teams also have the ability to hone in on social segments in searches, to build out hyper-targeted prospect lists.
Use Cases: How Winmo Clients Are Benefiting from StatSocial Data
Ad agencies, publishers and sponsorship sellers are using this beta feature to isolate prospects most likely to be interested in their offerings. Lifestyle-focused organizations, for instance, can target brands with a higher-than-average household income rank. Many sales teams are using the filters to reach advertisers whose audiences correspond with their own viewership, while others are flipping the model to focus on brands not currently attracting their core segment, in order to expose growth opportunities.
Whether or not a sales organization caters to a particular audience, they can utilize social demographic data to personalize outreach and craft a more powerful and comprehensive needs analysis.
Not yet a Winmo subscriber? If you’re looking for verified marketing and agency decision-makers for 36,000 leading advertisers, we can help. And if you’re looking to qualify information based on audience composition, there’s never been a better time to request a trial.
All advertisers are not created equal. Some brands appeal more strongly to Hispanics, or Millennials, others skew male, trend affluent, or any combination of the above. And now, Winmo users can discover advertisers’ unique audience compositions, thanks to a Beta partnership with StatSocial, which analyzes the social footprint of thousands of brands to capture the essence of their demography.
