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Much like the agency of record, a technology of record serves as the primary SaaS or software solution used to empower business growth from marketing, advertising and sales strategies. Whether than being "narrow and deep" or "wide and shallow," technology of record tries to be both deep and wide.

It is generally assumed that national political contests are the best way to win more business. However, you may be surprised to find out that is not always the case.

Micro-moments are small, but mighty touch points along the path to purchase that are hugely valuable when used effectively for new business acquisition. 

After dropping another star athlete in the midst of yet another scandal, it seems the time has come for Nike to reevaluate its sponsorship strategy. 

The productivity of your sales team has a profound impact on your profitability and overall revenue growth.

Google has adopted a new programmatic-first approach to selling advertising in order to compete for consumers attention during important micro-moments along the path to purchase.

In a recent report by the Association of National Advertisers (ANA), almost two-thirds of respondents said they were prepared to alter their advertising spend if they don’t get the independent viewability figures they want. A shocking 90% said they that they were not confident that industry...

Up to this point, marketers, advertisers and publishers have primarily used video advertising as a way to build brand awareness. Hence, the key performance indicators (KPIs) historically tied to this form of advertising generally pertain to audience reach and engagement.

However, new evidence...

The rapid expansion of mobile marketing and advertising is providing fuel for many new business opportunities – and one of the most interesting is sponsorship sales.

For national brands, the most accurate indication of new business opportunities on the horizon is the appointment of a new chief marketing officer (CMO).

Engagement and digital ad viewability have become big hitters in the industry, triggering unprecedented spend increases on video advertising this year. The process for media planning and buying looks very different today than it did even just a couple of years ago. Advertisers are actively shifting...

The marketing industry has undergone some big changes in recent years. However, up to this point, nothing has been as revolutionary as mobile. 

Mobile device usage is growing at an unprecedented rate, which of course means that every marketer and advertiser wants in on the action. 

In 2015, Condé Nast Digital nearly doubled its annual revenue. The publisher claims that this unprecedented growth was fueled by programmatic buying options as well as innovative and creative ad inventory.

These days, it seems like ad-blocking and its growing economy are at the center of the digital advertising universe. Likely, due to the fact that this trend has pretty much turned the industry into a nightmarish, never-ending Mad Hatter tea party. 

If you work in digital ad sales, you've probably heard increasing demand from advertisers for ad viewability metrics. This new trend has the potential to change the ad publication landscape in a big way.

For any company, regardless of size, sales forecasting is one of the most critical pieces of information for prospecting success and long-term business growth.

These days, sales executives and their teams are expected to constantly measure prospecting effectiveness, in addition to justifying every cost based on ROI and the bottom line.

To further empower customers to win more business, Winmo now offers deeper sales intelligence on mobile and video advertising. Brand profiles now include enhanced digital spending insights, allowing you to qualify online, mobile and digital video advertising opportunities with greater precision...

Is outbound marketing getting you down? Are you seeing declining profits from your cold calls and outreach? Are your leads vanishing?

At this point, if you haven't hit your Q4 goals you're probably getting close to that "all hope is lost" stage.