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Facebook is forcing publishers to take a backseat so it can focus on things that really matter - friends and family.

The Q3 window is closing quickly, and with only 3 short months left to hit your 2017 goals it’s time to get serious and prioritize the sales tactics that actually have a chance at helping you finish the year strong.

Here are 17 tips I use religiously and coach our Winmo sales team on as well:

Like with any kind of sales, the biggest pain point is time. Sales people waste a ton of time doing inefficient prospecting -- trying to find the right decision makers, find qualified potential clients, and then try to figure out how to contact them. If you’re spending time prospecting instead of...

Marketing and B2B Sales professionals depend on information (data). They use it to approach and engage the decision makers and other individuals who influence purchase decisions inside corporations they believe their company could potentially do business with. 

The retargeting cookie is one of the most powerful weapons in your new business arsenal. Not only does it help you build a detailed profile of the users who visit your website, it helps you serve ads to those same users as they visit other sites.

Sales intelligence tools provide background data on contacts, companies and industries. The idea is that rather than spending hours researching and vetting contact information for decision makers - that may or may not prove fruitful - sales professionals can use these resources to easily access...

There is no shortage of players in the martech universe these days. Have you seen the latest Lumascape? I work with adtech and martech vendors all day everyday, and could probably become fluent in Mandarin before understanding what all of these companies claim to do.

The technology landscape has turned the marketing industry into the Wild West of titles. Interesting new titles are sprouting up every single day and it’s hard to keep up. While many are just a flash in the pan and are only understood by the team of people that hold them, several others have...

Top Brand, Company & Agency Lists

Winmo’s advertising and agency database holds the keys to over $100 Billion in annual media spend, with contacts that control the purse strings for 36,000 major brands. 

Of those advertisers, there are industries, categories, contacts and titles that trend at...

When businesses experience stagnation in their sales and revenue, something that’s easy enough to avoid is often to blame: They lack a clearly defined sales strategy. Even if you have a sales strategy, how often do you revisit it?

DailyVista readers heard it first! That’s right, the insiders at our prospecting publication DailyVista have confirmed that Spin Master, one of the top five toy manufacturers in the US, has moved its estimated $30 million media business to Initiative LA, concluding a review in which the incumbent,...

A new position is showing up in the ranks of more and more marketing departments: the DMO, or Director of Marketing Operations. This position isn't meant to take the place of the CMO – on the contrary, it's usually CMOs who are proposing this new title as a way of linking upper leadership and daily...

 In addition to pursuing sales opportunities with brand marketers and their agencies, advertising professionals have an interesting set of prospects that crop up around election season.

With multiple trends driving the increase in video ad spend it’s important to identify the impact it has on consumer consumption and device purchases. If one looks deeply enough into these trends, you’ll be able to find an actionable roadmap for the future and plan accordingly.

Much like the agency of record, a technology of record serves as the primary SaaS or software solution used to empower business growth from marketing, advertising and sales strategies. Whether than being "narrow and deep" or "wide and shallow," technology of record tries to be both deep and wide.

Account-based sales and marketing (ABS&M) is a hot topic in the sales development community; especially for small to mid-size agencies, media and advertising technology companies.

It is generally assumed that national political contests are the best way to win more business. However, you may be surprised to find out that is not always the case.

Micro-moments are small, but mighty touch points along the path to purchase that are hugely valuable when used effectively for new business acquisition. 

If you’re not using an outside resource, more than likely your sales team is responsible for hunting down new sales leads themselves. What does their time cost you?

Although it may only seem like a couple of hours a day, the costs can add up quickly. Additionally, without the right tools and...

For national brands, the most accurate indication of new business opportunities on the horizon is the appointment of a new chief marketing officer (CMO).