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There are two groups of people who rule media and marketing budgets: the client decision-makers who own those dollars and the agency teams who decide where they go. For many B2B sales professionals it’s imperative to know both.

 Step aside Cupid! There’s a flurry of CMOs breaking up with brands and we’re here to make it right.

Can you imagine Tesla not tracking how many cars they built last year, or Apple being clueless about the number of iPhones produced in the last 12 months?

“Reach out,” they said…”It will be fun,” they said. Reaching out to a prospect can be fun if you are able to turn that outreach into a new business win. However, being able to do this typically comes down to two things: defining the right opportunity and asking the right questions to seamlessly...

As you enter the new year hungry to crush your goals, the last thing you want is to waste time on leads that aren’t ready to buy, or don’t have the budget to advertise with you. That’s why we’ve put together a list designed to fill your pipeline with qualified leads, specifically, 10 top digital ad...

Pro tip: Knowing which advertisers your peers are prospecting can be a huge shortcut when developing your own list of leads. That’s why we at Winmo routinely recap the most searched companies in our advertiser database.

We’ve never minced words: CMO hires are the top trigger of agency new business opportunities, and in 2018, those opportunities will be even more plentiful. We’re seeing CMO tenure continuing to fall, and with unfavorable consumer spending trends persisting, marketers are under even greater pressure...

When you're looking to pitch your agency services to major brands, timing is everything. If you wait until the review is announced, you're too late. 

Decision maker shifts are a tried and true signal of new business opportunities for media/marketing sales professionals.

Nobody likes to lose. To be more specific, nobody likes to lose business. So, how do you keep that loss at a minimum?

Decision maker shifts are a tried and true signal of new business opportunities for media/marketing sales professionals.

Nobody likes to lose. To be more specific, nobody likes to lose business. So, how do you keep that loss at a minimum?

How can a small agency make noise nationally? What’s the single most important thing in a new business pitch?

This week, agencies took to our social community WinmoTalk to ask these questions and more in our latest AMA (Ask Me Anything) Q&A, hosted by agency growth expert Matt Chollet.

The Q3 window is closing quickly, and with only 3 short months left to hit your 2017 goals it’s time to get serious and prioritize the sales tactics that actually have a chance at helping you finish the year strong.

Here are 17 tips I use religiously and coach our Winmo sales team on as well:

For agencies and marketing firms, creating a new business process can be a real struggle. Many lack a dedicated sales and business development person and even more do not use technology/resources that can effectively help their prospecting and outreach efforts at all.

Like with any kind of sales, the biggest pain point is time. Sales people waste a ton of time doing inefficient prospecting -- trying to find the right decision makers, find qualified potential clients, and then try to figure out how to contact them. If you’re spending time prospecting instead of...

Fabletics, the women’s athleisure brand made famous by its famous co-founder Kate Hudson, has seen some changes over the last year. The brand started purely online, and continues to do most of its business through its website. However, the company is starting to roll out its new strategy, including...

We've said it before, and we'll keep saying it: CMO turnover is the strongest signal that changes between a brand and its agencies are coming. It might not be true immediately, and it might not be true in all cases, but most of the time, when a brand's CMO changes, its agency relationships will...

Where's the introductory paragraph? See point 6.