Blog

There are two groups of people who rule media and marketing budgets: the client decision-makers who own those dollars and the agency teams who decide where they go. For many B2B sales professionals it’s imperative to know both.

 Step aside Cupid! There’s a flurry of CMOs breaking up with brands and we’re here to make it right.

As you enter the new year hungry to crush your goals, the last thing you want is to waste time on leads that aren’t ready to buy, or don’t have the budget to advertise with you. That’s why we’ve put together a list designed to fill your pipeline with qualified leads, specifically, 10 top digital ad...

Fabletics, the women’s athleisure brand made famous by its famous co-founder Kate Hudson, has seen some changes over the last year. The brand started purely online, and continues to do most of its business through its website. However, the company is starting to roll out its new strategy, including...

At the beginning of each month we sit down and take a look at which brands our subscribers have been looking at, and connect the dots between the news and the opportunities. 

With so many myths about sales prospecting out there, it can be hard for media sellers to tell the difference between prospecting skills that work and quotes stolen from 80s movies about sales.

At the end of June, AdWeek published a list of prominent female executives and influencers in sports. These powerful women represent major sports leagues, sponsor organizations, television networks and sports entertainment companies. 

The retargeting cookie is one of the most powerful weapons in your new business arsenal. Not only does it help you build a detailed profile of the users who visit your website, it helps you serve ads to those same users as they visit other sites.

If you wonder what you’re going to watch on Sunday nights when Game of Thrones ends, HBO is hoping to tempt you with its beautiful, artificial intelligence-filled rendering of the old west. Westworld is based on the book and movie of the same name, and lands somewhere between Deadwood, Jurassic...