Blog

At the beginning of each month we sit down and take a look at which brands our subscribers have been looking at, and connect the dots between the news and the opportunities. 

If you want to know how much these brands and their competitors are spending to make you notice them, WinmoEdge subscribers...

Omnichannel marketing is what’s now, multi-channel marketing is so 2000-late. If multi-channel marketing is presenting your brand across channels to provide consumers with information where they are in the buyer journey, omnichannel is much closer to presenting that same information in a much more...

When you use a contact database with your marketing software, bad data isn’t just bad, it’s the worst. In the race to deliver more personalized experiences, more complicated technology that interacts with your customer database can lead to some unexpected results.

Mirren Live 2017 is in on the horizon, and there's a great line-up of speakers and events to check out from agency search consultants to agencies to big brands and more.

Every month we look at which brands, agencies or companies have seen the most traffic and then peel back the layers to look at the drivers of that interest. From a prospecting point of view, understanding these triggers can be the difference between reaching out ahead of the rush, and missing...

 Ever find yourself in New York City, looking for an agency to drop in on? Our exclusive interative map can get you where you want to go.

The IEG Pivot Sponsorship Conference 2017 is in full swing, and there's a great line-up of speakers and events to check out from sports teams to agencies to financial industry giants and more.

In all this talk about reaching decision makers, it’s easy to think that everyone in a decision making position is alike. While most decisions have some element of risk management or process efficiency involved, they’re not necessarily strategic decisions.

Writing a great cold call email for sales prospecting is a hard craft to master. And like any craft, if you look at the results you're getting, think about how to improve and then hone your skills, you'll get better. Prospecting outreach that fills your pipeline doesn't happen by accident, but with...

Every month we look at the most visited company profiles in Winmo and consider the reasons those companies and brands caught our users' attention. This month saw Super Bowl ads, streaming TV and a cosmetics retailer on our collective radars. 

If you're in business as an entrepreneur or small business owner, your mailbox is probably full of offers from marketing and business intelligence service providers who want to take your money. The trouble is, how do you know which services are worth the money, and which ones have a free competitor...

In business it’s easy to find software to spend money on - everything from accounting software to applications that help you create business plans. But for the sales and marketing teams, software costs can run into five or six figures, so what software will help you generate sales leads and still...

If you're looking for great conferences to spend some Q1-Q2 budget on, or if you're looking for events in the marketing, advertising, media, advertising and technology space, here are a few conferences that are still registering attendees.

Every month we look at the most-visited company profiles in Winmo and consider the reasons those companies and brands caught our users' attention. This month we have a couple of burger chains, catwalk-to-closet fashions, frozen food and a vacation resort.

The Patriots staged an historic come-from-behind victory in the Super Bowl and Lady Ga Ga gave a half-time performance for the ages - and for many of us, part of the joy of watching the big game is in the often-spectacular ads during the broadcast.

Ok, I’ll admit it – I’m the WORST at checking my office voicemail. In fact, I’m the worst at actually answering my phone at work. If you’re a marketing decision maker I’m sure you can relate.  

If you’re trying to tie up some new business, databases and tools that serve up contact information can be investments that deliver incredible return on investment. But not if they’re inaccurate.

Hiring for sales positions can be tough, especially for new sales managers. After all, you're trying to find someone who can be very persuasive, without being persuaded they can help you make more sales if they're just likeable, but can't close deals.

AdAge has released its Agency of the Year A-List, and by our math, the top 10 agencies represent a combined total of more than $20 billion in client media spend. Winmo subscribers already have access to the contact information for more than 1,100 employees in those agencies, which boast a total of...

Testimonials can be a powerful tool to help you sell. Social proof - having people who have used your product acting as its cheerleaders - can make a big difference in whether prospects are more or less likely to take your calls.