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Engagement and digital ad viewability have become big hitters in the industry, triggering unprecedented spend increases on video advertising this year. The process for media planning and buying looks very different today than it did even just a couple of years ago. Advertisers are actively shifting...

These days, it seems like ad-blocking and its growing economy are at the center of the digital advertising universe. Likely, due to the fact that this trend has pretty much turned the industry into a nightmarish, never-ending Mad Hatter tea party. 

For any company, regardless of size, sales forecasting is one of the most critical pieces of information for prospecting success and long-term business growth.

These days, sales executives and their teams are expected to constantly measure prospecting effectiveness, in addition to justifying every cost based on ROI and the bottom line.

Is outbound marketing getting you down? Are you seeing declining profits from your cold calls and outreach? Are your leads vanishing?

During a Q3-2015 earnings call, Harley-Davidson CEO Matthew Levatich stated that the company would increase customer-facing marketing spend by approximately 65% in 2016. Here's what happened next.

Generally speaking, most business models rely pretty heavily on new business for long-term growth. And as a sales executive, there is often a lot of pressure to build an effective pipeline of new sales opportunities in the most cost-effective and efficient manner.

Selling advertising and marketing is no easy task. It is not an easy task no matter how effective your strategy may be. It’s no easy task no matter how easy anyone tells you it should be. Ask pretty much any sales executive the solution and he will likely say “prospecting." That is the single word...

With the steady incline of billion dollar startups continuing to strive, this seems like the best time to throw your ideas into the mix, right? We think so.

These days, sales teams are expected to respond to both prospects and customers very quickly. That means that productivity is crucial.