Blog

Bravo Brio Restaurant Group recently named Brian O’Malley as CEO, effective Dec. 28.

Is outbound marketing getting you down? Are you seeing declining profits from your cold calls and outreach? Are your leads vanishing?

Less than a year after being promoted to CMO, Wendy’s Brandon Solano will join Papa Murphy’s as CMO, effective Nov. 30.

Following the arrival of Chief Revenue Officer Jeff Foland, Matt Jauchius has been appointed CMO of Hertz. Jauchius spent the last nine years as CMO at Nationwide Insurance. He left the insurer earlier this year after all of the backlash from the "Make Safe Happen” (“Dead Kid”) Super Bowl ad.

During a Q3-2015 earnings call, Harley-Davidson CEO Matthew Levatich stated that the company would increase customer-facing marketing spend by approximately 65% in 2016. Here's what happened next.

At this point, if you haven't hit your Q4 goals you're probably getting close to that "all hope is lost" stage.

Generally speaking, most business models rely pretty heavily on new business for long-term growth. And as a sales executive, there is often a lot of pressure to build an effective pipeline of new sales opportunities in the most cost-effective and efficient manner.

Selling advertising and marketing is no easy task. It is not an easy task no matter how effective your strategy may be. It’s no easy task no matter how easy anyone tells you it should be. Ask pretty much any sales executive the solution and he will likely say “prospecting." That is the single word...

These days, sales teams are expected to respond to both prospects and customers very quickly. That means that productivity is crucial.