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There are two groups of people who rule media and marketing budgets: the client decision-makers who own those dollars and the agency teams who decide where they go. For many B2B sales professionals it’s imperative to know both.

Facebook is forcing publishers to take a backseat so it can focus on things that really matter - friends and family.

“Reach out,” they said…”It will be fun,” they said. Reaching out to a prospect can be fun if you are able to turn that outreach into a new business win. However, being able to do this typically comes down to two things: defining the right opportunity and asking the right questions to seamlessly...

As you enter the new year hungry to crush your goals, the last thing you want is to waste time on leads that aren’t ready to buy, or don’t have the budget to advertise with you. That’s why we’ve put together a list designed to fill your pipeline with qualified leads, specifically, 10 top digital ad...

Pro tip: Knowing which advertisers your peers are prospecting can be a huge shortcut when developing your own list of leads. That’s why we at Winmo routinely recap the most searched companies in our advertiser database.

When you're looking to pitch your agency services to major brands, timing is everything. If you wait until the review is announced, you're too late. 

Decision maker shifts are a tried and true signal of new business opportunities for media/marketing sales professionals.

Nobody likes to lose. To be more specific, nobody likes to lose business. So, how do you keep that loss at a minimum?

Decision maker shifts are a tried and true signal of new business opportunities for media/marketing sales professionals.

Nobody likes to lose. To be more specific, nobody likes to lose business. So, how do you keep that loss at a minimum?