Blog

 The Departed, Martin Scorsese’s all-star Academy Award-winning movie—that does for Boston what Goodfellas did for New York—is about to turn 10 years old. But what does the brutal cops-and-robbers movie have to do with your sales team? 

Ah, September. The beginning of fall marks the start of the final push to the sales goal line, and the return of football and TV shows. But for those in the sponsorships and media markets, it means looking at the calendar for early 2017, and there were good reasons some companies got hotter than...

According to HubSpot’s Agency Pricing and Financials Report, only one in three agencies has a dedicated business development professional on staff. We assume someone must be trying to generate new business for that other 66 percent, and we have some horror stories that tell us agency new business...

The recent HubSpot Partner Report on Agency Pricing and Financials revealed some startling statistics. With the average agency/brand relationship hovering around the 3-year mark, you might think agencies would spend more time trying to grow the size of each account. You'd be wrong. 

Email is dead. At least once a week there’s some blog or chatter about the impending death of email. In fact, I just finished re-reading an article from Fast Company entitled Email Is Dead…from 2007.

Influencer marketing is relationship building. It’s most easily seen when a company partners with an individual to leverage the individual’s audience to grow the company’s audience. Today, it’s common to come across influencers on social media platforms, marketing brands to their followers.

The Mirren Summit on Media Innovation is almost here, and I'm looking forward to seeing many of our customers in New York next week.

Most months, we give you a glimpse of what the most-searched brands, parent companies or agencies have been in our sales intelligence platforms. Those snapshots are good, but what if you want to know what’s been hot over a longer period?

 Unless there's something going on behind the scenes with Green Giant and Electrolux’s media accounts, the summer’s agency shuffles are just about done. So here's our a rundown of some of the biggest agency moves between Memorial Day and Labor Day, courtesy of DailyVista, but which were more...

Sales intelligence tools provide background data on contacts, companies and industries. The idea is that rather than spending hours researching and vetting contact information for decision makers - that may or may not prove fruitful - sales professionals can use these resources to easily access...

 The first key to attracting and retaining solid sales talent, and sometimes the most overlooked, is understanding what makes your top performers unique. I don’t mean understanding that they bring in the most revenue, they make the most calls, etc.

Top Brand, Company & Agency Lists

Winmo’s advertising and agency database holds the keys to over $100 Billion in annual media spend, with contacts that control the purse strings for 36,000 major brands. 

Of those advertisers, there are industries, categories, contacts and titles that trend at...

DailyVista readers heard it first! That’s right, the insiders at our prospecting publication DailyVista have confirmed that Spin Master, one of the top five toy manufacturers in the US, has moved its estimated $30 million media business to Initiative LA, concluding a review in which the incumbent,...

While most agencies across the globe are lamenting the demise of the AOR concept, a group of opportunity-minded of agency executives can see a silver lining. 

Winmo users leverage demographic data to expose new prospects & growth opportunities.

All advertisers are not created equal. Some brands appeal more strongly to Hispanics, or Millennials, others skew male,

In our latest ebook, we shed light on advertisers heading in the direction of a major shift – those companies and brands that, according to our DailyVista prospecting publication, are poised to be realigning agency relationships in order to boost sales, change creative direction or support a...

Now in its fourth year, the Mirren/RSW New Business Tools Report has released its 2016 findings and for the List Partners, Inc. group of brands – it’s a BIG win! 

A new position is showing up in the ranks of more and more marketing departments: the DMO, or Director of Marketing Operations. This position isn't meant to take the place of the CMO – on the contrary, it's usually CMOs who are proposing this new title as a way of linking upper leadership and daily...

Much like the agency of record, a technology of record serves as the primary SaaS or software solution used to empower business growth from marketing, advertising and sales strategies. Whether than being "narrow and deep" or "wide and shallow," technology of record tries to be both deep and wide.

Account-based sales and marketing (ABS&M) is a hot topic in the sales development community; especially for small to mid-size agencies, media and advertising technology companies.