Blog

How do great sellers break through the noise in cold outreach? How do they capture the attention of a major company, without having a prior relationship?

List Partners Inc. (LPI), a global business development firm, is answering the demand for localized ad sales intelligence with the launch of Localead – a B2B prospecting resource designed exclusively for regionally focused media sales professionals.

If you’re anything like the new business professionals we work with, the struggle is real when it comes to tracking prospect outreach; remembering what you said, whom you spoke with and when to follow up next. Sticky notes and calendar reminders just don't seem to cut it, and that's why Winmo’s...

Sales intelligence tools provide background data on contacts, companies and industries. The idea is that rather than spending hours researching and vetting contact information for decision makers - that may or may not prove fruitful - sales professionals can use these resources to easily access...

Top Brand, Company & Agency Lists

Winmo’s advertising and agency database holds the keys to over $100 Billion in annual media spend, with contacts that control the purse strings for 36,000 major brands. 

Of those advertisers, there are industries, categories, contacts and titles that trend at...

While parents, kids and coeds are thinking more about summer vacations than fall semester, there’s no doubt that brand marketing executives are gearing up back-to-school initiatives to entice consumers when the rush begins, so now is the time to “stock up” on your back-to-school media prospect...

Winmo users leverage demographic data to expose new prospects & growth opportunities.

All advertisers are not created equal. Some brands appeal more strongly to Hispanics, or Millennials, others skew male,

In our latest ebook, we shed light on advertisers heading in the direction of a major shift – those companies and brands that, according to our DailyVista prospecting publication, are poised to be realigning agency relationships in order to boost sales, change creative direction or support a...

A new position is showing up in the ranks of more and more marketing departments: the DMO, or Director of Marketing Operations. This position isn't meant to take the place of the CMO – on the contrary, it's usually CMOs who are proposing this new title as a way of linking upper leadership and daily...

 In addition to pursuing sales opportunities with brand marketers and their agencies, advertising professionals have an interesting set of prospects that crop up around election season.

If you’re not using an outside resource, more than likely your sales team is responsible for hunting down new sales leads themselves. What does their time cost you?

Although it may only seem like a couple of hours a day, the costs can add up quickly. Additionally, without the right tools and...