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It is generally assumed that national political contests are the best way to win more business. However, you may be surprised to find out that is not always the case.

Micro-moments are small, but mighty touch points along the path to purchase that are hugely valuable when used effectively for new business acquisition. 

The productivity of your sales team has a profound impact on your profitability and overall revenue growth.

Google has adopted a new programmatic-first approach to selling advertising in order to compete for consumers attention during important micro-moments along the path to purchase.

If you’re not using an outside resource, more than likely your sales team is responsible for hunting down new sales leads themselves. What does their time cost you?

Although it may only seem like a couple of hours a day, the costs can add up quickly. Additionally, without the right tools and...

For national brands, the most accurate indication of new business opportunities on the horizon is the appointment of a new chief marketing officer (CMO).

Engagement and digital ad viewability have become big hitters in the industry, triggering unprecedented spend increases on video advertising this year. The process for media planning and buying looks very different today than it did even just a couple of years ago. Advertisers are actively shifting...

Craig Brommers has taken over as the CMO for Gap, filling a position that has been open for just over a year.

This new appointment comes after the brand announced plans to eliminate the position entirely, which likely means we will see significant marketing shifts in the months to come.  

In the first article in this two-part series I outlined a step-by-step strategy to help overcome fear in proactive new business through the practice of education and interviews.

For any company, regardless of size, sales forecasting is one of the most critical pieces of information for prospecting success and long-term business growth.

During the Q1 earnings call, Ascena CEO David Jaffe announced that Sara Tervo has been appointed CMO for the struggling Justice brand.

These days, sales executives and their teams are expected to constantly measure prospecting effectiveness, in addition to justifying every cost based on ROI and the bottom line.

Bravo Brio Restaurant Group recently named Brian O’Malley as CEO, effective Dec. 28.

Is outbound marketing getting you down? Are you seeing declining profits from your cold calls and outreach? Are your leads vanishing?

Less than a year after being promoted to CMO, Wendy’s Brandon Solano will join Papa Murphy’s as CMO, effective Nov. 30.

Following the arrival of Chief Revenue Officer Jeff Foland, Matt Jauchius has been appointed CMO of Hertz. Jauchius spent the last nine years as CMO at Nationwide Insurance. He left the insurer earlier this year after all of the backlash from the "Make Safe Happen” (“Dead Kid”) Super Bowl ad.

During a Q3-2015 earnings call, Harley-Davidson CEO Matthew Levatich stated that the company would increase customer-facing marketing spend by approximately 65% in 2016. Here's what happened next.

Generally speaking, most business models rely pretty heavily on new business for long-term growth. And as a sales executive, there is often a lot of pressure to build an effective pipeline of new sales opportunities in the most cost-effective and efficient manner.

Selling advertising and marketing is no easy task. It is not an easy task no matter how effective your strategy may be. It’s no easy task no matter how easy anyone tells you it should be. Ask pretty much any sales executive the solution and he will likely say “prospecting." That is the single word...

These days, sales teams are expected to respond to both prospects and customers very quickly. That means that productivity is crucial.