Blog

Winmo users leverage demographic data to expose new prospects & growth opportunities.

All advertisers are not created equal. Some brands appeal more strongly to Hispanics, or Millennials, others skew male,

In our latest ebook, we shed light on advertisers heading in the direction of a major shift – those companies and brands that, according to our DailyVista prospecting publication, are poised to be realigning agency relationships in order to boost sales, change creative direction or support a...

Mirren Live will have left you with pages of notes, ideas and to-do’s. The most challenging thing post-conference (especially one so focused on business development) is balancing this ‘must-make-happen’ list with the backlog of emails and tasks at the office that accumulated while you were out.

A new position is showing up in the ranks of more and more marketing departments: the DMO, or Director of Marketing Operations. This position isn't meant to take the place of the CMO – on the contrary, it's usually CMOs who are proposing this new title as a way of linking upper leadership and daily...

If you're thinking about where to allocate your marketing budget when it comes to TV and digital ads, then it's time to look to the future. A winner is emerging, but it’s the ad model itself that's seeing the most important changes.

Our aim is to empower our team, and our customers to have more productive conversations with their most sought-after prospects.

Bravo Brio Restaurant Group recently named Brian O’Malley as CEO, effective Dec. 28.

Generally speaking, most business models rely pretty heavily on new business for long-term growth. And as a sales executive, there is often a lot of pressure to build an effective pipeline of new sales opportunities in the most cost-effective and efficient manner.