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With multiple trends driving the increase in video ad spend it’s important to identify the impact it has on consumer consumption and device purchases. If one looks deeply enough into these trends, you’ll be able to find an actionable roadmap for the future and plan accordingly.

If you're thinking about where to allocate your marketing budget when it comes to TV and digital ads, then it's time to look to the future. A winner is emerging, but it’s the ad model itself that's seeing the most important changes.

If it seems like many of the country's largest advertisers and marketing companies are jumping on the programmatic advertising bandwagon, it's probably because they are.

Account-based sales and marketing (ABS&M) is a hot topic in the sales development community; especially for small to mid-size agencies, media and advertising technology companies.

It is generally assumed that national political contests are the best way to win more business. However, you may be surprised to find out that is not always the case.

Micro-moments are small, but mighty touch points along the path to purchase that are hugely valuable when used effectively for new business acquisition. 

Google has adopted a new programmatic-first approach to selling advertising in order to compete for consumers attention during important micro-moments along the path to purchase.

In a recent report by the Association of National Advertisers (ANA), almost two-thirds of respondents said they were prepared to alter their advertising spend if they don’t get the independent viewability figures they want. A shocking 90% said they that they were not confident that industry...

Up to this point, marketers, advertisers and publishers have primarily used video advertising as a way to build brand awareness. Hence, the key performance indicators (KPIs) historically tied to this form of advertising generally pertain to audience reach and engagement.

However, new evidence...

If you’re not using an outside resource, more than likely your sales team is responsible for hunting down new sales leads themselves. What does their time cost you?

Although it may only seem like a couple of hours a day, the costs can add up quickly. Additionally, without the right tools and...

For national brands, the most accurate indication of new business opportunities on the horizon is the appointment of a new chief marketing officer (CMO).

Engagement and digital ad viewability have become big hitters in the industry, triggering unprecedented spend increases on video advertising this year. The process for media planning and buying looks very different today than it did even just a couple of years ago. Advertisers are actively shifting...

The marketing industry has undergone some big changes in recent years. However, up to this point, nothing has been as revolutionary as mobile. 

Mobile device usage is growing at an unprecedented rate, which of course means that every marketer and advertiser wants in on the action. 

Craig Brommers has taken over as the CMO for Gap, filling a position that has been open for just over a year.

This new appointment comes after the brand announced plans to eliminate the position entirely, which likely means we will see significant marketing shifts in the months to come.  

In 2015, Condé Nast Digital nearly doubled its annual revenue. The publisher claims that this unprecedented growth was fueled by programmatic buying options as well as innovative and creative ad inventory.

These days, it seems like ad-blocking and its growing economy are at the center of the digital advertising universe. Likely, due to the fact that this trend has pretty much turned the industry into a nightmarish, never-ending Mad Hatter tea party. 

If you work in digital ad sales, you've probably heard increasing demand from advertisers for ad viewability metrics. This new trend has the potential to change the ad publication landscape in a big way.

For any company, regardless of size, sales forecasting is one of the most critical pieces of information for prospecting success and long-term business growth.

During the Q1 earnings call, Ascena CEO David Jaffe announced that Sara Tervo has been appointed CMO for the struggling Justice brand.

These days, sales executives and their teams are expected to constantly measure prospecting effectiveness, in addition to justifying every cost based on ROI and the bottom line.